In today's show, Troy Broussard and JR Rivera are going to talk about the truth behind lead generation. Why focus on just getting leads when you can actually get buyers?  Troy shares a surprising story about how a super high opt-in rate led to no sales at all. He also explains a smart trick using Amazon books to find the best leads. Don't miss out on these easy tips to improve your marketing and turn leads into loyal customers. Listen now! Show Highlights: Discover this huge misconception about getting leads. [02:09] Learn what it takes to make a buyer’s list. [03:12] Are you looking for an instant gratification solution? [04:40] Want to learn how to maximize lead generation? [06:35] Here is how you can turn confused minds into buyers. [09:29] How can QR codes revolutionize your marketing? [10:14] Find out how you can define your area of focus. [12:32] This is a new low-effort way of promoting your work. [14:00]