Today, Troy shares a simple way to get more people interested in your business without using complicated funnels. Learn how building real connections and telling interesting stories in your emails can make a big difference. Find out why being honest about what you're selling is super important.  Plus, Troy explains how keeping out the wrong people can bring in the right ones. Get ready for easy tips that can help you do better in your email marketing! Show Highlights: These marketing games are not going to help you [01:44] Are funnel apps necessary for marketing success? [02:57] Learn how selling is a major part of service-based businesses [04:00] Discover the reason storytelling can boost your business growth [06:13] How do you repel the non-qualified applicants? [08:07] Is your sales approach coming off as desperate? [10:07] Learn to make bigger wins using a non-needy standpoint [13:29] The difference between shaming an individual and a behavior [14:08]