In this episode, Troy and Jonathan are breaking down the biggest myths in email marketing. This conversation will challenge the conventional wisdom that weekly emails and elaborated funnels are the keys to success. Instead, you'll learn why fancy designs and complicated funnels might not help as much as you think. Troy will also talk about the true purpose of daily emails and why an automated approach cannot work for relationship building. For a fresh take on email marketing, listen now! Show Highlights: Do you know why people lie in emails? [04:31] Learn the basics of having a rightly designed email [05:19] This is the truth about the funnel automation approach [08:39] The difference between fulfillment and marketing campaigns [09:42] Can relationship building be automated? [11:30] Discover the limit of AI in creating unique content [16:01] What is the real purpose of your email? [21:16] Why is daily email simple but not easy? [25:36]