Welcome Back to Go Big to Give Big Podcasts with Randy Molland and Steve Arneson. Today we are joined by the 100 million Webinar man, Jason Fladlien!  He is a professional webinar marketer and co-founder of Rapid Crush. With a background as a wrapping monk, Jason has gone on to produce over 100 million dollars in webinar stuff. In this episode, Jason shares his inspiring story of how he overcame mental health issues with music, meditation, and spiritual practices to become one of the best webinar marketers of all time.   He also shares insights into how he has used his wealth to give back and stresses the importance of this act in his life. Plus, we hear stories of generosity from other entrepreneurs who are using their businesses to make a difference in people’s lives. You will be inspired by Jason’s story and gain actionable advice on how to use their success for good. Tune in for a conversation that will encourage you to “Go Big” with your dreams and goals!     [00:00 - 08:40] Journey from Darkness to Spirituality ·        Jason Fladlien is the chief strategy officer and co-founder of Rapid Crush. He is known as one of the best webinar marketers of all time, and is referred to as the "100 million webinar man" ·        Jason was a rapper and producer in his younger years but struggled with depression and anxiety ·        He was introduced to the Hare Krishna movement and decided to become a wrapping monk ·        While living as a wrapping monk, Fladlien developed his sales skills and eventually transitioned into webinar marketing ·        He was introduced to the Hare Krishna movement and decided to become a wrapping monk. While living as a wrapping monk, Fladlien developed his sales skills and eventually transitioned into webinar marketing   [08:40 - 18:04] The Role of Persistence and Timing in the Success of a Creating a Business ·        Jason tried writing articles but found it unsatisfying ·        In desperation, he wrote a quick ebook on how to write articles and sold it for $4. The ebook was successful and led to a paradigm shift in his thinking about product creation. ·        Jason's ebook was discovered on a forum and gained popularity through social proof. People left positive feedback on the forum and the ebook sold well ·        Jason realized the potential of finding a specific problem and creating a specific solution in a single sitting ·        Timing played a critical role in Jason's success with webinars. He also credits persistence and hard work as a role in his success   [18:04 - 29:05] Considerations for Using Webinars as a Marketing Tool Webinars can be effective for businesses where understanding and information are important factors in the purchasing decision and work well for heavily information-focused decisions and target the most serious and engaged portion of the audience.Real estate and investing are examples of industries where webinars can be particularly useful.Webinars may not be suitable for businesses selling low-ticket products or products that are typically purchased on impulse.Attrition can be high for webinars, with only a portion of those who sign up actually showing up for the event and making a purchase.It can be worth trying out webinars for your business, even if they are not intended to be sales webinars.  [29:05 - 41:33] The Role of Audience, Authenticity, and Sincerity for Webinar Success Many webinars are approached with a "win-lose" mentality rather than a "win-win" mentality.·        It's important to be sincere and authentic in order to have a long-lasting and successful webinar. ·        Testing different messaging approaches can help determine the most effective way to present information. ·        The most successful webinars have a clear and concise message that resonates with the audience. ·        It's important to continua