055: Markus Kaulius | Building a Culture of Integrity
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Welcome to the "Go Big to Give Big" podcast with Randy Molland and Steve Arneson! In this episode, we discuss the importance of building a culture of Markus Kaulius. Markus is a renowned fitness and nutrition expert with 25+ years of experience. After struggling with his weight, Markus discovered the gym and became obsessed with training and supplementation. He quickly gained a reputation as the go-to guy for advice on supplements and training. Markus started selling supplements out of his bedroom and later opened his own retail store, but he was unsatisfied with the lack of integrity in the industry. In 2005, he founded Magnum Nutraceuticals, a sports nutrition company dedicated to providing high-quality products with integrity. Today, Magnum operates in 60+ countries and sponsors over 300 athletes globally, and Markus is recognized as a trusted authority in the fitness and nutrition world. In this episode, Markus shares how he grew his business from $15k in his bedroom to one of Canada's largest supplement companies. He believes in integrity, creating the best products, and giving back. Markus faced challenges with a strong work ethic and a "why" that was bigger than any roadblock. He didn't take a salary for five years to ensure growth and overcame Covid-19 challenges with a positive mindset. Markus encourages pursuing ideas despite limitations and finding successful people who overcame similar obstacles. He discusses giving back and integrity, including supporting a local community kitchen. Magnum fosters a culture of giving back and a growth mindset among its employees. Finally, Markus shares stories about sponsoring kids from rough backgrounds and the importance of small acts of kindness.   If you're looking for inspiration, then this episode is a must-listen! Let’s hear the empowering story of Markus Kaulius!   [00:00 – 14:16] Starting from Zero, the Journey of Markus ·      Marcus is the CEO and founder of the well-renowned fitness company Magnum Supplements. ·      The episode dives deep into the Magnum supplement journey and brand culture of integrity. ·      Marcus shares how he started his supplement business in his bedroom with $15,000. ·      Marcus has always had an entrepreneurial spirit and work ethic inherited from his immigrant family.   [14:16 - 35:37] The Importance of Integrity and Overcoming Limiting Beliefs ·      Markus discusses limiting beliefs and how they hold people back. ·      He emphasizes the importance of recognizing and challenging these beliefs. ·      Integrity is a key theme, with the author stressing the need to stay true to one's values and promises ·      Markus shares a personal story about choosing integrity over profit in a business situation   [35:37 – 44:06] How Magnum Finds and Nurtures Givers in its Team and Beyond ·      Company culture at Magnum is focused on giving back and a growth mindset ·      Hiring process emphasizes the importance of giving back and having a growth mindset ·      Markus gives an insight into his personal philanthropic work. including a school in Haiti for 80 children ·      Markus values leadership from the top and encourages his team to grow constantly.   [35:58 – 43:18] Quick Questions ·      Brag one about a charity you like: The E4 Project and Kurumbuka Leadership ·      What would get you more excited? Donating a $1 million check or spending a week physically helping others: Markus prefers spending a week physically helping others over donating a $1 million check. He values hands-on experience and believes it's more fulfilling. ·      Who inspires you with their giving? Ed Mylett and Tony Robbins ·      What is the first thing you think of when you hear Go Big to Give Big: Markus thinks of using his talents to make a positive impact on the world when he hears "Go Big to Give Big". He wants to work harder, raise funds, an
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