Do you think focusing on what you can give, rather than what you can get, is a viable path to business success? Bob Burg, co-author of the international best-selling series The Go-Giver, joins us in this episode to talk about how giving can lead not only to personal fulfillment but also to profitability. When you focus on meeting the needs and wants of others, you'll find that your own prosperity naturally follows. He draws a clear distinction between being a Go-Giver, someone who adds value to others, and a Go-Taker, who places self-interest above all else. Bob provides practical, actionable advice that you can put into practice today to ensure your customers feel like a top priority, that it’s not about you, it’s about them. Tune in and begin your Go-Giver journey now! [00:00 - 06:04] What Makes a Go-Giver Bob shares the story behind their book, The Go-GiverA Go-Giver takes the focus off of themselves and places it on serving othersWhen you prioritize others, they feel good about you, like you, trust you, and want to be in a relationship with you, which leads to business opportunities and referrals [06:05 - 20:24] The Go-Giver Advantage: Success in Business and Beyond Giving vs. Giving Back: The term 'giving back' comes from a place of scarcityIf you've delivered valuable products or services that people willingly paid for, then you haven't taken from anyone, and there's no need to give backGivers can be naturally born or developed through teaching and experienceThe opposite of a Go-Giver is a Go-Taker, who prioritizes taking without giving in returnA Go-Giver salesperson actively listens to the customer's needs, wants, desires, challenges, fears, and hopesGo-Givers are more likely to achieve success because they gain trust by putting others' interests above their own [20:25 - 30:26] Practical Ways to Become a Go-Giver Now Keep the focus on the other person in conversations; make it about themAsking simple and non-invasive questions, such as how they got started in their profession, can be a great starting pointBecome a connector by helping individuals meet each other; this costs nothing and adds tremendous valueGiving and receiving are not opposites but two sides of the same coin, but giving should always come firstWhen you create an environment where people feel valued, you build influence [30:27 - 37:46] The Joy of Giving Bob recognizes the impact of our actions on others, even when we may not be aware of itMoney can open doors to happiness, but it's not the key to being happy Tweetable Quotes: “If business is done right, everyone profits along the way.” “When we're looking to touch the lives of many people, when we place that other person's interests first, when we act congruently with our true authentic core and we open ourselves to receiving, what we do is we create this benevolent context for success.” “I don't think money is supposed to buy you happiness. I think money is supposed to give you choices.” _____________________________________________________________________ Connect with Bob through Webpage: https://burg.com/, https://thegogiver.com/  CONNECT WITH US!   Join our Facebook Group   LIKE, SHARE, AND SUBSCRIBE! Listen to the Go Big To Give Big Podcast on different platforms.   Apple Podcast   Amazon Music   Spotify   Castro   For more information, you may visit: gobigtogivebig.com https://thereinvestors.ca Advertising Inquiries: https://redcircle.com/brands