I believe that pitching is about sharing ideas, asking for what you want, and making your voice heard. Today's episode is a personal one, where I share a recent experience that taught me the importance of advocacy in all areas of life, not just in business. In December, my daughter, an avid horseback rider, had a riding accident that resulted in a broken collarbone and a facial laceration. This incident put me in a position where I had to advocate for her medical care, ensuring she received the best treatment possible, including a transfer to a children's hospital and attention from a pediatric plastic surgeon. Throughout this ordeal, I realized that the skills we use in business, such as pitching and following up, are just as applicable in our personal lives. Advocating for my daughter's care required the same determination and persistence as following up on a business lead or pitching a podcast. As we step into the new year, I encourage you to commit to advocating for yourself and your ideas, both in business and in life. Don't be afraid to follow up until you get an answer, and remember that advocating for what you want is always worth it. Topics covered include: Why I believe that pitching is not just about selling or convincing, but also about sharing ideas, asking for what you want, and advocating for your voice to be heard My personal experience of seeking medical care for my daughter after her accident What I needed to do in order to advocate and pitch in this real-life situation - including the importance of following up Why advocating for your ideas extends beyond business and into all areas of life Why I'm excited about how the podcast is going to develop in 2024!   Full show notes and resources: https://thepodwizegroup.com/pitching-beyond-business