Are there podcast laws? If so, who writes them? And what do they regulate? In this episode, I chat with the Podcast Lawyer about what podcast laws exist, which ones don't, and how to navigate the legal implications of podcast guesting and hosting. Why now? Well, on the previous episode of Go Pitch Yourself, I talked about the pay-to-play phenomenon where podcast hosts are charging their guests. Are there laws governing this type of relationship?  And are hosts required to disclose that...

How much would you pay for a podcast interview with your DREAM podcast host? We've been seeing more and more individuals paying for their guest interviews on a podcast. And the prices we've seen have ranged between $35 to $10,000, for a single interview. So today's question is, paying for podcast interviews: yay or nay? Not only that, but is it worth it? What information do you need to gather before you say yes or no? Plus we talk about what happened when we bit the bullet and paid the fee...

Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads. So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast...

It’s time to answer your questions about pitching a podcast. Each quarter, I will take a group of questions on the topic of podcast guesting and answer them on an episode. In this first episode, I’m covering topics ranging from the pitching timeline and how to pitch a podcast to what actions you can take if your interview doesn’t go live… or, worse, the host ghosts you. The timeline between pitching a podcast and guesting on a show varies, depending on several factors. But, in general, there...

Podcast advertising is one of the best ways to monetize your podcast. As the Podwize Group continues to grow, I believe that helping our listeners monetize their own podcast revenue is an important step in the growth and accessibility of their show. Heather Osgood is a podcast advertising expert. For over twenty years, she’s been selling advertising through radio, print, trade show booths, and now podcast advertising where she’s created a successful system for attracting advertisers. She’s...

Ep. 90 | Turn Podcast Listeners into Action Takers In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean…that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that...

As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her! Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She...

Growing a business is not typically a linear path, for sure. But, as we test and experiment new offers and services, we run the risk of overcomplicating our operations which ultimately might lead to burnout. I had a bout of burnout during the middle of 2022 until I hired Melissa Morris from Agency Authority to help us organize some of our backend operations. What I didn't see coming from our work together was my recognition that I was running two completely different business models. The...

If you're using podcasting as your main visibility mechanism, how do you know when the amount of content you're creating for your own audience is stopping you from getting in front of new audiences? Thinking about this question recently (and being a math geek on the quiet) led me to come up with a simple metric. The Interview-to-Episode Ratio = # of guest interviews DIVIDED BY the # of episodes published on your own show in a given time period This simple metric offers a comparison of the...

Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights. Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched  The Podcast On Podcasting which is ranked as a top show for podcasters, so in this...

Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO sytle. And as today's guest relates, this isn't superficial. Your clothes play an important role in building your brand as a CEO and thought leader. Melanie Lippman is an Image Consultant and Personal Branding expert who helps...

In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways. When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that...

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about...

Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL. At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching...

If you've caught the podcasting bug through podcast guesting, you've probably daydreamed about launching a show which, over time, eventually gets into the download charts. But have you ever seen someone launch a podcast that comes out of the gates HOT? As in, instantly making the Top 100 in her chosen category? That's precisely what today's guest did, my friend and Podwize Co-Op member, Jordan Schanda King. Jordan is a serial entrepreneur, and since first diving into entrepreneurship a...

If you're unsure whether our 5-in-5 Podcast Pitching Challenge is for you, I think you'll love this episode. My guest today is Taran Conwell, host of the Undomestic Mom podcast. She joined our first 5-in-5 challenge back in March 202, and knocked it out of the park, getting her first "yeses" before the end of the week.  As we're preparing to rerun the challenge in September, I wanted to bring her back on to talk about her experience. We discuss exactly what the challenge is, how she was...

Yes, this episode is all about project management for podcast guesting… but wait! Come back! Project management - even though it is certainly not in my wheelhouse - is an essential part of successfully pitching yourself for podcast guest opportunities. My guest today is Shanice Miller. As well as being a client of the Podwize Group, Shanice is a business productivity consultant, specializing in project management. From small startups to multi-million dollar businesses, she helps clients save...

Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter….content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos? Deep breath. Lucky for us, we can repurpose content without...

Why aren't more business owners using podcasts as a business development tool? We often talk about the benefits podcasts bring as content marketing, visibility, and SEO tools. But, at the heart of it and when used effectively, podcasts are an extremely effective and efficient business development tool. Recently, I recognized that the way we approach podcast guesting and hosting within the Podwize Group, researching strategic partners, reaching out to those potential partners, generating...

We've chatted before about the types of podcast guesting support you can get, but you might be wondering WHEN is the best stage of business to receive the specific types of support. Well, you're in luck. After recently investing in operations support in my own business, I realized that there were many factors that played into the type of support I needed: my stage in business, our revenue, and my personality. Yes…your personality, strengths, and weaknesses absolutely play a role in which...

So you're serious about using podcast guest interviews as a key part of your marketing strategy. You enjoy the interview process and you know how to capitalize on the relationships that can follow. But have you ever wondered how to go about actually monetizing podcast interviews and understand what your return on investment (ROI) is? Danielle Hayden - our first returning guest on the podcast! - had that exact same thought, and set about finding out the answer for herself. And in 2021, her...

Recently I've been getting asked a lot of questions about podcast networks and databases - are they worth your time or money? Podcast databases are usually Software As A Service (or SAAS) products that allow you to search, network, and pitch podcast hosts (or guests). So because they keep coming up, and it's likely to be the kind of service that keeps on growing, I decided to take a closer look at them, along with Kim Stewart, our Account Exec here at The Podwize Group. We chose to review...

This might be one of my shortest - but most actionable - podcast episodes ever! The big question I get asked - by podcast listeners, followers on social media, and podcast hosts - is, "How do I find shows to pitch?" More often than not, when looking for where to pitch yourself these people are coming at this question from the wrong angle - they're looking in podcast directories and searching for specific shows. However, I find that the most useful way to think about this - and the one on...

How are you engaging with the podcast hosts that you’d love to pitch? Are you a host who struggles with ‘interacting’ with listeners when you’re not on the mic? If so, this episode on engagement strategies for podcasts is for you. Kevin Chemdilin has developed a signature approach to growing podcast audiences and… it seems to be working. After growing his first podcast, Philly Who?, to over 100,000 downloads and more than $140k in monetized revenue in 18 months, Kevin took what he learned...

We all know that social media acts as a key visibility platform player and a core part of your marketing activity - at the very least, you need somewhere to point listeners to at the end of your podcast guest slots. But finding authenticity in marketing can feel complex when it comes to social media. Thinking through each platform you can utilize, TikTok may not be top of your list even though it was one of the top three fastest-growing brands of 2020, alongside Zoom and Peacock. My guest...