In this episode, Steve talks about his trip to Ireland and he had the pleasure of speaking with Southern Tide representative Reid Howard. They discuss the following topics: • The history of Southern Tide apparel • How motivated the company to enter the golf market • What makes ST apparel stand out from other companies when it comes to quality and design • Their target audience • Popular products they offer in their apparel line • Special fabrics and technology they use to design and make their apparel • Customer feedback • Approach to marketing and branding • Challenges they face in a competitive market • .....and much more!