In this episode of the Going Big, Host Kevin Gentry interviews Richard A. Viguerie, a pioneer in direct mail fundraising who transformed political communication in the 1960s and 1970s. Richard shares how he entered the world of direct mail, offering expert advice for nonprofit leaders on effective fundraising strategies and the importance of mentoring. With over 50 years of experience and a legacy of innovation, Richard reflects on the power of direct marketing to engage millions of Americans in causes and campaigns, driving meaningful change through grassroots efforts. Check out the book here: https://a.co/d/0u0lXah  Check out Richard here: https://www.americantarget.com/ Check out TenX Strategies here: https://tenxstrategies.com/