GSfMO #352 October 9, 2012 Barney Adams, founder of Adams Golf, starts part 2 talking about his book “The WOW Factor” based on how he became a successful entrepreneur. For him, every business is a service business. Then he slides into the mission of Adams Golf when he was in charge. We get into a heated conversation on golf equipment and the state of the industry. Golf club makers have 2 concerns; “A&F; Air-born and Forward”. His primary reason for coming onto our podcast was to discuss the Tee It Forward Program that he originated before presenting it to the PGA and USGA. Fred hates the name and lets him know, so we brainstorm new ideas. https://pdf.pgalinks.com/p-g-a/Tee_It_Forward_Guidelines.pdf Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).     This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply. This episode is brought to you by ONE Bar. Find all ONE bars at a retailer near you or on Amazon.com