The buzzwords in golf marketing sure are buzzing, the biggest of which being "forgiveness" and "10K." We have a good idea of what the first means, but what about the second? This week host Adam Fonseca breaks down these terms for you, as well as how they can benefit golfers. Later, Adam offers his thoughts on what's next for golf equipment marketing as we near the 2024 PGA Merchandise Show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/golf-unfiltered/message