John Schusters new book, The Power of Your Past: The Art of Recalling, Reclaiming and Recasting, is in sharp contrast to nowness philosophers who argue that our past has little value. It has great value, but we dont use it well. Schuster shows the many ways we ignore, distort or become captive to...

Our guest today is David Weigelt, chief marketing strategist, partner and co-founder of Immersion Active, the only Internet marketing agency in the United Stated focused solely on helping companies use the Internet to connect with baby boomers and seniors through dynamic interactive experiences.