Gwendolyn Dolske and Rudy Salo welcome author, podcaster, and marketing guru, Ella Parlor  (High Tolerance: The Intoxicating World of Alcohol Marketing). What does marketing involve? What is unique about the alcohol business? How can we understand our relationship to alcohol and to marketing? Ella shares her journey through this industry and some wisdom on work ethic.  Buy Ella's book: High Tolerance Check out Rudy's Forbes article mentioned in the episode: https://www.forbes.com/sites/rudysalo/2019/11/21/the-impact-of-californias-independent-contractor-law-on-the-future-of-transportation/?sh=2f9d863e57be Join us on Patreon: https://www.patreon.com/GoodIsInTheDetails Thank you to our sponsor: http://www.avonmoreinc.com