In this episode of Good Morning Hospitality EU, Leo and Sarah dive into a variety of industry highlights. Leo shares his excitement about Airbnb's latest gladiator experience at the Colosseum, giving 16 lucky guests the chance to immerse themselves in ancient Roman history. Meanwhile, Sarah discusses booking.com’s latest move toward regulatory compliance in Europe, including the end of its price parity clause and new features for travelers and property managers. Leo and Sarah also explore the impressive growth of HomeToGo, with a 38% year-over-year jump in booking revenues and a strong focus on B2B services. The conversation then shifts to the competitive landscape as booking.com pushes further into alternative accommodations and urban travel, challenging Airbnb and Verbo with their loyalty programs and mobile app improvements. — Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts! This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live! Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form! Learn more about your ad choices. Visit megaphone.fm/adchoices