"Arm yourself with the evidence you need to make a case... We shouldn't sit there in our own little bubbles and focus on our communication skills only... At the end of the day, we are business people just like everybody else, and we need to act like business people." - Sia Papageorgiou. Host David Pembroke engages in a discussion with multi-award-winning strategic communications leader and Managing Partner at the Centre for Strategic Communication Excellence, Sia Papageorgiou. "Our job is to build relationships with people. That is the key component of our role." I mean obviously strategic planning is important and you can't be an effective communication professional if you don't plan strategically. " Tune in to discover how to make a "real impact from often simple ideas." - David Pembroke. Discussed in this episode: How to demonstrate impact and create value through communications.Making a "real impact from often simple ideas." - David Pembroke.Building relationships with your audience Hosted on Acast. See acast.com/privacy for more information.