Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the Board In this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communications Services (GCS) in the UK. We hear about Russell’s experience as Director of Group Communications at the UK Department for Business, Innovation and Skills, as well as International Chair of the IABC and Director of Engage for Success. Discussed in this episode: Maximising communications budgetsUsing a project management approach to reform communicationsCreating long-term marketing strategiesStrong bold leadership and sharp project managementFuture directions and innovations within the GCS. Hosted on Acast. See acast.com/privacy for more information.