As a key driver in company metrics, intellectual property (IP) requires proactive care and a keen eye for detail to ensure that it is handled appropriately and managed cost-effectively. However, despite its increasing importance as a company asset, effective IP management remains a challenge due to its complexity and the perceived cost of formal protective measures (Intellectual Property Awareness and Use Survey [2019] Stats Canada).   As a governance professional or board member, being aware of these challenges can equip you to navigate intellectual property with a strategic lens. Understand the basic principles of P, typical myths, and key mistakes, to best support your board and organization.    In this podcast episode, Letricia sits down with IP Strategist Natalie Giroux to discuss the 20 questions that you should ask/be prepared for at board meetings. These questions will ensure IP remains top of mind for executives. Some topics explored include the company’s funds being spent optimally, the value is maximized, and that IP-related risks are being managed appropriately.  Acknowledging the complexity of intellectual property with a holistic strategy is key to maximizing your portfolio. These 20 questions will provide insight into how you can harness the full potential of your IP portfolio. Governance Voice is the official podcast platform of Governance Professionals of Canada and provides a view on critical insights, news, trends, and challenges in the ever-evolving world of corporate governance. This monthly podcast hosts compelling conversations and information on governance with leading experts.    Resources  20 questions a board member should ask (Handout): https://gpcanada.org/Common/Uploaded%20files/Events/20%20questions%20a%20board%20member%20should%20ask.pdf  About Natalie Giroux https://stratford.group/team/nataliegiroux/ To find out more about GPC, please refer to our relevant resources below:   2021 Excellence in Governance Awards (events page) https://gpcanada.org/event-4163937  Excellence in Governance Awards (information page) https://gpcanada.org/EGA  GPC website: https://gpcanada.org/  GPC’s Education Resources https://gpcanada.org/Education  Membership at GPC https://gpcanada.org/page-19559  Governance Library https://gpcanada.org/Governance-Library --- Send in a voice message: https://anchor.fm/the-governance-voice/message