NYC Bud, a retail cannabis dispensary with a unique subway culture and graffiti art theme. Jonpaul Pezzo discusses his background in the cannabis industry, his partnerships, and challenges faced due to legal issues impacting licensing processes, and insights into business operations and PR strategies for the Long Island City store. We also touched on personal anecdotes about nightclub experiences, challenges from legacy operators, and the financial implications of governmental support for...

Ben Burstein, Corporate Development Manager at LeafLink discusses the strategies for the cannabis industry ahead of the 420 holiday, with a focus on driving profitability through increased sales volumes and addressing illicit market activities. Ben highlighted the importance of strategic inventory management, promotional activities, and balancing cultivation capacity with retail demand. Challenges faced by social equity licensees due to limited access to capital were discussed, along with the...

Grassroots Marketing speaks with Charlie Hernandez, CEO, Dispensary-Growth.io dispensary SEO strategies, emphasizing high rankings and sustainable growth. They discussed overcoming industry challenges like limited social media marketing, collaboration with Mosaic for online visibility, and integrating Google marketing platforms. Essential factors such as local SEO strategies, geo-targeting, website optimization, and podcasting efforts for Season 2 of the High Rankings podcast were...

The cannabis industry has seen tremendous growth and innovation over the past decade, with a plethora of products hitting the market to cater to consumers' diverse needs. However, one area that hasn't seen as much innovation as others is the edibles sector—that is, until now. A recent episode of Grassroots Marketing on CannabisRadio.com has given us insights into a new player in the space: cannabis-infused baking kits from Clebby's. In a conversation at the sunny Benzinga cannabis capital...

In a revealing discussion between Grassroots Marketing and Marc Rodriguez from Greenleaf Payroll and Business Solutions, we unearth key insights into how businesses within the sector can optimize their operations. The cannabis industry is rapidly transforming, and with that transformation comes a need for specialized business services that cater to its distinctive challenges. Greenleaf Payroll and Business Solutions recognizes that mainstream service bureaus often fall short in addressing...

Kevin Hart, founder and CEO of Green Check Verified, discusses the challenges and solutions in providing financial services to the cannabis industry. He highlights the exclusive partnership with Brinks for cash logistics and the importance of legitimizing the industry. Access to capital remains a key concern for the cannabis industry, but Hart sees a rationalization and better visibility into operations. With Green Check Verified, cannabis businesses can access a wide range of financial...

The cannabis industry is witnessing a remarkable era of innovation, particularly in the realm of post-harvest technology. Daron Babin of CannabisRadio.com sat down with Lance Lambert from Grove Bags at the Benzinga Cannabis Conference in South Florida, unraveling how the latest advancements are revolutionizing cannabis storage and curing. Tapping into the wealth of knowledge shared during this insightful dialogue, this episode delves deep into the groundbreaking solutions that promise to...

Aaron Nosbisch, co-founder of BREZ, discusses the success of his company's microdose cannabis and mushroom beverage. In just eleven months, BREZ has generated $5 million in revenue and is on track to reach $20 million by 2024. The beverage, which contains THC and nano-emulsified lion's mane mushrooms, provides a fast-acting and enjoyable experience. BREZ primarily sells directly to consumers online, offering a dose-controlled and stackable product. With the changing conversation around hemp,...

The Benzinga Cannabis Capital Conference, renowned for its networking-centered approach, provided a hotbed for industry leaders to converge, with an intent focus on striking deals and fostering relationships. This conference stands as a testament to the evolved professionalism within the cannabis industry. The spirited engagement at this event shows an ecosystem brimming with entrepreneurs and businesses eager to make impactful moves. Mike Mejer of Green Lane Communications shed some light on...

From the sun-soaked ambiance of the Benzinga Cannabis Capital Conference CannabisRadio.com brings us another stimulating episode of Grassroots Marketing. In the spotlight is Lucas Jarzem and the innovative cost-saving solutions his companies offer to the cannabis industry. This thought leadership article delves into themes around economic sustainability, the secondary equipment market, and the value of industry networking. The cannabis industry, much like any other sector, is no stranger to...

The cannabis industry continues to burgeon, shaking off old stigmas and embracing a new era of sophistication and business acumen. The Benzinga Capital Conference, a staple event in the industry's calendar, brings together entrepreneurs, investors, and thought leaders to discuss the future of cannabis. In this episode of Grassroots Marketing on CannabisRadio.com, we get a front-row seat to the aspirations and strategic moves shaping this ever-evolving market. The interview with Trina Ragsdale...

Chris Piazza, CEO of CannaDevices, joins us to discuss the growth and expansion of their American-made glass accessories in the cannabis industry. They now offer a wide range of branded products, including grinders, trays, batteries, and more. Piazza highlights their ability to create custom products for different cannabis brands, tailoring accessories to match their product lines. With over 700 doors carrying their products across all 50 states, Piazza's goal is to reach 1,000 doors this...

In this episode, we speak with Kyle Sherman, the founder and CEO of Flowhub, a leading cannabis retail management platform. They discuss Flowhub's new integration with Biotrack, expanding their national coverage to 36 markets. Kyle explains how their new platform, Flowhub Maui, is revolutionizing the dispensary experience by streamlining operations and improving customer service. They also touch on the challenges and opportunities of the cannabis market in Florida and the importance of having...

The recent discussion at the Benzinga Cannabis Capital Conference unveiled some exciting developments in the cannabis industry. With the presence of industry leaders such as Matt Hawkins, founder and managing partner of Entourage Effect Capital, the conversation shone a light on the future of cannabis investments, the impact of legal shifts, and the globalization of cannabis commerce. Entourage Effect Capital is on the verge of launching its fourth fund, with the significant development of...

The burgeoning cannabis industry is rapidly evolving, with an increasing focus on consumer safety and product quality. A recent discussion at the Benzinga Cannabis Capital Conference 2024 highlighted the strides VIST Labs is making in this space. With a commitment to delivering healthcare and pharmaceutical-grade decontamination and testing services, VIST Labs is setting a precedent for clean cannabis products. Here are the key insights drawn from the conversation between VIST Labs executives...

In this episode, we are joined by Jillian DeHerrera, the Director of Sales at Würk, a cannabis-specific payroll and HR management system. They discuss the company's growth and success in the industry, as well as their focus on compliance and banking partnerships. They also touch on the upcoming changes in tax laws and how Würk is prepared to help their clients navigate these changes. With their expertise and trusted partnerships, Würk is dedicated to providing the best payroll solutions for...

In this episode we welcome back Arthur de Cordova, CEO of Ziel, to discuss the company's presence in the German cannabis market. We explore the differences between the medical market in Europe and the recreational market in the United States, emphasizing the importance of quality and regulatory compliance. We also touch on the potential role of the FDA in safeguarding quality in the US cannabis industry. Arthur highlights Ziel's innovative microbial control solution and their sleek RFX...

Joseph Zahaitis, President of Bankcard International Group, discusses the payment solutions his company offers to the cannabis industry. With over a decade of experience in cannabis payments, Zahaitis explains how his company helps businesses navigate the challenges of cashless transactions and compliance. He also addresses the potential impact of DHS rescheduling on tax implications for cannabis companies. Zahaitis emphasizes the importance of working with cannabis-friendly banks and offers...

Join Jeffrey Trappe, Director of Operations at Planet 13 Holdings, as he discusses the opening of their cannabis consumption lounge, Cannabition, in Las Vegas. He shares the positive response they've received and the unique experiences they offer, such as a cannabis museum and partnerships with local restaurants. Trappe also talks about Planet 13's expansion into Florida through the acquisition of Vitacan and their anticipation of adult-use legalization. Discover how they plan to incorporate...

Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care. He talk about his transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landscape, promoting legal options and advocating for cooperation to combat illicit markets. Advertising...

Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting the Natural Natural TM variant's ability to significantly elevate energy, activity, motivation,...

Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express. Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities. They delve into Scarlett Express's services, showcasing expertise in trucking, logistics, and supply chain management, catering to a range of clients from large MSOs to...

Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying...

Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched, the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visionary leadership. Cameron's expertise in grassroots marketing has been instrumental in propelling Latched to...

Grassroots Marketing delves into the exciting partnership between Hi Seltzer, a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing a cutting-edge nano-emulsified base ingredient, promises a clean and clear pour every time. Discover...