Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to understand branding as we know it today. After this podcast, listen to Vanessa’s other show Historical Figures wherever you listen to podcasts. Sponsors! Hello Fresh - For $30 off your first week of Hello Fresh, visit hellofresh.com/women30 and enter the code WOMEN30 LinkedIn - Go to LinkedIn.com/WOMAN and get a $50 credit toward your first job post.