The Great West Way is a marketing enterprise for the corridor from London to Bristol – taking in Stonehenge, Windsor Castle, Blenheim Palace, and the Roman Baths in Bath. Next year promises to be busy, with the 250th anniversary of the birth of Jane Austen. I heard more from Fiona Errington, head of marketing, and Florence Wallace, head of travel trade for the GWW. This podcast is free, like the Independent Travel newsletter. Get it delivered every Friday to your inbox. Hosted on Acast. See acast.com/privacy for more information.