This week’s guest on the Greenhero Podcast is the CEO of 1% for the Planet, Kate Williams. 1% for the Planet is a global movement of businesses, individuals, and nonprofit organizations that inspire action and commitment so that our planet and future generations thrive.  Kate’s plant-based journey started as a child when she would spend her evenings before dinner running around the yard. But it was more than just playtime, it was about building a connection to the outdoors. More intentionally, when she graduated high school, she spent time in the Western US, where she realized her genuine care for the environment and the desire to protect it. Then just before 1% for the Planet, Kate started as an outdoor educator, connecting people with nature.  The model of 1% for the Planet is that businesses, corporations, or individuals can become members by committing 1% of what they can offer–profits, volunteer time, or income. They believe that this is a commitment that anyone can, and should make, so it’s as accessible as possible. They then certify that each of these entities give to vetted environmental non-profits. But more than that, they build a community around supporting the environment through virtual and in-person events and summits. The community itself varies globally and includes individuals, start-ups, millionaires, and companies with billions of dollars in revenue, totaling more than 5,500 members.  The result? A certified $50 million in giving. With a truly democratic model like this, everyone who participates is a member at the same level–everyone contributes 1%, no matter the size. Given the diversity in community members, there will always be variability in where they stand with their environmentally positive journey. Perfection isn’t possible–it’s about the growth that happens. 1% is expanding their scope of environmental philanthropy, delving into sustainable foods, regenerative agriculture, school gardens, and other plant-based diet non-profits. There’s strong interest in building practices that reduce greenhouse gas emissions during food production. Greenwashing isn’t a problem for 1%, as its structure demands transparency and accountability through a clear certification process. There is real value there, in that no matter what’s happening in the economy, you’re still committed to the health of the planet.  Individuals are a new, and important part of the 1% community. Their contribution can be flexible, either through volunteer time, giving circles, or annual donations. In the end, individuals will be given resources and access to a large community of people committed to change. Things you’ll learn: The model of 1% for the Planet is that businesses, corporations, or individuals can become members by committing 1% of what they can offer–profits, volunteer time, or income. No matter the size of the organization, even one person, a commitment to the planet through giving adds up.  There will always be variability in where they stand with your environmentally positive journey. Perfection isn’t possible–it’s about the growth that happens. Links and Socials https://www.onepercentfortheplanet.org/ https://www.linkedin.com/in/katewilliams87 @1percentftp