We sit down with John Yarusi, the dynamic owner behind Johnny's Pork Roll and Coffee, a beloved establishment nestled in the heart of Red Bank, New Jersey. The conversation kicks off on a reflective note as they pay homage to the legacy of John Taylor, whose departure from New Jersey in 1906 marked a pivotal moment in the state's history. Taylor's influence, particularly in shaping the identity of New Jersey through his invention of pork roll, serves as a poignant backdrop for their discussion. As Yarusi shares his entrepreneurial journey, listeners are transported into the world of Johnny's Pork Roll, a culinary venture that began humbly as a food truck. Driven by his profound love for New Jersey and a desire to reignite appreciation for the iconic pork roll sandwich, Yarusi embarked on a remarkable odyssey, navigating the challenges of the food industry with determination and zeal. Despite lacking formal culinary training, his unwavering passion propelled Johnny's Pork Roll to new heights, culminating in the establishment of a brick-and-mortar location in Red Bank. Throughout the episode, Yarusi delves into the intricacies of his personal background, offering insights into his upbringing, experiences in radio and advertising, and the pivotal moments that shaped his journey as an entrepreneur. His anecdotes paint a vivid picture of the trials and triumphs he encountered along the way, illustrating the resilience and spirit of innovation that define New Jersey's entrepreneurial landscape. Moreover, Yarusi emphasizes the profound sense of community that lies at the heart of Johnny's Pork Roll, highlighting the camaraderie among food truck owners and the deep-rooted connections forged through shared culinary experiences. As the conversation unfolds, Yarusi articulates his vision for the future of Johnny's Pork Roll, expressing a fervent desire to expand its reach beyond the borders of New Jersey. With plans to take his concept nationwide through a traveling show, he envisions spreading the joy of pork roll while celebrating the rich tapestry of Jersey culture. In doing so, Yarusi hopes to showcase the unique blend of tradition, innovation, and camaraderie that distinguishes Johnny's Pork Roll as a beacon of culinary excellence in the Garden State and beyond. In essence, this episode encapsulates the essence of community, nostalgia, and culinary creativity that define the cultural significance of pork roll in New Jersey. Through Yarusi's compelling narrative and unwavering passion, listeners are treated to a glimpse into the rich tapestry of Jersey heritage, where food serves as a conduit for connection, celebration, and shared memories. Whether you're a native Jerseyite or a curious outsider, this episode promises to leave you craving a taste of Johnny's Pork Roll and the vibrant spirit of the Garden State. johnnyporkroll.com GET YOUR JERSEY FEST TICKETS NOW! https://www.seetickets.us/event/jersey-fest/588283 Music: "Ride" by Jackson Pines jacksonpines.com Thank you to our sponsors: New Jersey Lottery: njlottery.com New Jersey Innovation Institute: njii.com Make Cool Sh*t: makecoolshit.co Albert & Whitney CPAs:  awcpasllc.com Mayo Performing Arts Center: mayoarts.org/events-calendar Contact the show: [email protected] Support the show