Matt Campion is the Founder & Creative Director of Spirit & #IAMWHOLE. Spirit Studios is a purpose-driven content business on a mission to effect change through entertainment and storytelling. Creating and distributing ‘Content With Spirit’, their TV, digital, audio and branded output aims to positively impact people’s lives through entertainment. Matt’s work at Spirit includesThe Stand Up Sketch Show for ITV, Comedy Against Living Miserably for Dave/UKTV, BAMOUS, SHAMED: You Are What You Tweet and Instagrammification for BBC, Trigger Happy, The Whole Truth and First Impressions for Channel4. Along with podcasts Private Parts with Jamie Laing & Francis Boulle; Teenage Mixtape with Joel Dommett & Steve Dunne; Homo Sapiens; Vicky Pattison’s The Secret To…, Russell Kane’s Man Baggage and ‘UOKM8’ with the LADbible Group. In this episode we talk about how to develop format ideas, grow an audience and navigate the ever changing landscape of the content creation space.