Dines is a celebrated Creative Director and international keynote speaker based in London UK. He's currently active as Founder & Creative Director of multi award-winning creative agency STUDIO BLUP® London. Dines has had the pleasure of producing creative direction, brand consultancy and digital creations for a diverse array of companies and publications worldwide, and enjoys a collaborative relationship with many of the industry's top brands such as Universal Music, Nike, Adidas, Fifa, Levis, Hasbro, Sony Music and BBC. In this episode we discuss starting your own business, creativity, school grades and how to tap into the zeitgeist.