Simon Dean is the Creative Director and Founder of Spark & Glory, a short form branded content production studio that specialises in creative seamless 360º Marketing and Brand campaigns. Simon has had a long and fruitful career as a Creative Director for WarnerMedia, Walt Disney Company, and Bloomberg TV. In this episode, Simon talks about the role of the Creative Director in shepherding creative projects with production and marketing departments, the importance of being 50% creative, 50% organised, and truly understanding audience, platform, and storytelling.