Tet Kofi is a director of Journolink, a service which helps to seamlessly link journalists with small business experts when they need them,  and a working broadcast journalist. He has consulted as a crisis management expert for UK and European multinationals and trains senior execs in media management and presentation. He started in journalism at the BBC World Service. In this episode we talk to Tet about the relationship between journalism and public relations and how the two are not as different as people think, the importance of media’s role in diversity representation and how often that is not discussed in a meaningful and truthful way.