In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conversion rate data from two different clients of ours - both a mid-market/enterprise demo based SaaS company and a B2SMB self service SaaS company- and show how we're getting 2%+ average conversion rates on our blog posts and compare those stats to how their sites convert overall from organic. Then we share data on what we've seen for average blog conversion rates and share what we think a good conversion rate target should be for each individual blog post. Lastly, we share 3 examples of us outranking landing pages with blog posts and debate why we think landing pages are usually better to go after high intent keywords with-- and how we think they may have higher conversion rates (even if the landing page were to rank higher than our blog post). This one gets pretty nerdy into the numbers, hope you enjoy it.