In Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight out of the gate will help you start lead generation for a new client engagement? Even better if they have no domain rating (DR) for the purposes of this conversation. i.e. founder story backed in with pain points etc." and answered it using 3 different company examples. In this episode we explained how we would think about forming a blog content strategy in the first few months of a client engagement, specifically what topics we'd go after, what keywords we'd target, and more!