Episode 3: Houston, We Have A Churn Problem
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Description
After doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us for 12 months, which in other words means: we turn over all of our clients every year.
In Episode 3, we talk through various ways to improve our churn rate: From changing pricing, to contract length, to various other ideas.
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In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts.
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Published 06/21/24
Published 06/21/24
In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.
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