In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up. David shares the approach he took on two different accounts to bring the accounts back from a low in the engagement to new all-time-highs. This episode shares a mix between the thought process that was going on behind the scenes internally as well as more of the tactical approach we took to recover rankings. Hope you enjoy this episode! Here's his article on his approach to reclaim rankings: https://www.growandconvert.com/seo/secondary-keywords/