Episode 12: Why you SHOULD measure the ROI of an individual piece

Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4

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Description

LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate. When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content." In this video, we break down why that argument is completely flawed. We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces that generate ROI. Then we share a new process for tracking conversions using a combination of GA4 and BigQuery.

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