In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.  How a content strategy evolves:Tier 1: Testing ability and time to rankTier 2: ScalingTier 3: Maintaining/Defending rankings We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business. Hope you enjoy this episode! Other helpful articles: More on updating: https://www.growandconvert.com/seo/secondary-keywords/SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/