Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters. Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post. We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing. Relevant articles:https://www.growandconvert.com/content-marketing/how-often-should-website-content-be-updated/https://www.growandconvert.com/seo/secondary-keywords/