Christina Agapakis from Ginkgo Bioworks joins the conversation to explore the power of storytelling in science. She goes into the challenges scientists face when communicating their work to the public and the role effective messaging plays in shaping perceptions, especially around complex topics like GMOs and synthetic biology. Christina shares her journey and insights from her time at Ginkgo, and thoughts on how biotech can drive solutions for climate change and the future. Tune in to hear how science and communication intersect in shaping the biotech world. Grow Everything brings the bioeconomy to life. Hosts Karl Schmieder and Erum Azeez Khan share stories and interview the leaders and influencers changing the world by growing everything. Biology is the oldest technology. And it can be engineered. What are we growing? Learn more at⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.messaginglab.com/groweverything⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Chapters: 00:00:00 - Kicking Off: The Craziest Week in Biotech Events! 00:00:55 - West End Labs BBQ: Meat, Science, and Networking 00:02:47 - Power Moves at H.C. Wainwright Investment Conference 00:04:22 - STEM for All: Life Science Cares Event 00:05:20 - GenSpace Turns 10: A Birthday Party Like No Other 00:07:39 - Red Hook Vibes: Biotech Meets Brooklyn’s Sunset 00:08:24 - Science Communication Struggles: Why It's Hard to Explain What We Do 00:10:21 - Meet Christina Agapakis: The Master of Science Storytelling 00:12:00 - Christina's Journey: From UCLA to Ginkgo Bioworks 00:15:39 - The Power of Storytelling in Science: How to Make Complex Ideas Accessible 00:19:25 - Effective Strategies for Biotech Communication 00:24:10 - Communicating Science Beyond Data: Building Trust and Understanding 00:33:08 - GMO Perception: Why Story Matters More Than Science 36:45 - Selling GMOs: The Public’s Relationship with Genetically Modified Products 00:00:37:41 - Containment & Deployment: Keeping GMOs Safe While Scaling Up 00:39:09 - Climate Change & GMOs: Can Bioengineering Save the World? 00:41:55 - Ginkgo's Evolution & The Rise of Grow Magazine 00:43:40 - The Future of Synthetic Biology: Where Are We Headed? 00:44:57 - AI & Biology: How Artificial Intelligence is Changing the Game 00:46:40 - DIY Bio & Bio Art: The Unexpected Evolution of Biohacking 00:49:51 - Climate Change Solutions: The Biotech Fixes We Need 00:56:19 - Overproduction & Circular Economy: Solving Fast Fashion’s Environmental Impact 00:59:06 - Marketing in Biotech: Why It's Not Just About Science 01:03:28 - Final Reflections: A Call to Action for Biotech Innovators Topics Covered: biotech, bioengineering, precision fermentation, epigenetics, optogenetics, light, biosolutions, cellular control, photomolecular biology Episode Links: Oscillator.bio Ginkgo Bioworks  Synbiophobia phobia paper by Claire Marris Generation Dread: Finding Purpose in an Age of Climate Anxiety by Britt Wray Biology Under The Influence by Richard Lewontin West End Labs Yasmeen Pattie at Easter Egg Management  H.C. Wainwright LifeScience Cares Anthony Johnson Biotech entrepreneur and pitmaster Biotech Without Borders with Ellen Jorgensen ⁠⁠⁠⁠⁠⁠⁠ Have a question or comment? Message us here: Text or Call (804) 505-5553 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠