Show Summary In today's episode of the Grow My Accounting Practice Podcast, we welcome Lori Hardtke, the owner and president of ByteWize, Inc. Lori shares her journey of building a successful MSP business while staying true to her vision and values. She reveals that her motivation stemmed from a clear understanding of what she didn't want in her business: she didn't want to have employees, drive all over town servicing clients, or chase down clients for payments. This awareness of her non-negotiables allowed her to focus on what truly mattered to her. By prioritizing her lifestyle, personal, and business goals, Lori was able to build a thriving business that aligned with her desires. She emphasizes the importance of knowing what you don't want as a guiding principle in business development. For Lori, this clarity served as a compass, directing her towards the right opportunities and decisions that supported her vision. Through Lori's story, listeners gain valuable insights into how defining what you don't want can lead to a more focused and purposeful approach to business growth. Her journey serves as an inspiring example of how staying true to oneself and one's values can pave the way for success and fulfillment in entrepreneurship.     Website: https://www.profitfirst4msps.com LinkedIn: https://www.linkedin.com/in/lorihardtke/   Corporate Partner: Clockwork AI - www.clockwork.ai