Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are joined by Marcel Petitpas, CEO & Co-Founder of Parakeeto, and head strategic coach at SaaS Academy by Dan Martell. Marcel brings a wealth of knowledge and expertise in helping agencies measure and improve their profitability through streamlined operations and reporting systems. Tune in as he delves into the critical aspects of agency profitability and shares actionable insights that can transform your business. Marcel will guide us through the essential metrics every agency should track, including financial metrics like Revenue, AGI, Delivery Margin, Net Margin, and Overhead Spending. He will also cover operational levers such as Utilization Rates, Average Billable Rates, and Average Cost-Per-Hour. By understanding and calculating these key metrics accurately, agencies can set realistic targets and benchmark their performance against industry standards. Furthermore, Marcel will introduce a simple framework for connecting the dots between Finance, Operations, and Sales. He will reveal the three key levers for improving margins within an agency and provide practical advice on how to move them effectively. Whether you're struggling with profitability or looking to optimize your operations, this episode is packed with valuable strategies to help you take control of your agency's financial health. Join us for this insightful discussion and learn how to measure and enhance your agency's profitability with expert guidance from Marcel Petitpas.   Personal Handles Linkedin:  https://www.linkedin.com/in/marcel-petitpas-20059588/ Instagram:  https://www.instagram.com/marcel.petitpas/ Facebook:  https://www.facebook.com/agencyprofitability Company Handles Instagram:  https://www.instagram.com/getparakeeto/ Twitter: https://twitter.com/Parakeeto TikTok:  https://www.tiktok.com/@getparakeeto Facebook:  https://www.facebook.com/parakeeto   Corporate Partner: People Processes - https://peopleprocesses.com/