Have you ramped up your social media efforts only to see minimal engagement? This is a common mistake podcasters make when trying to grow their show. In this episode, host Kevin Chemidlin talks to social media strategist Katie Brinkley about her simple and effective approach to using social media for podcast and business growth. She outlines a four-post strategy that will turn your social media into a powerful marketing tool and drive real results. That means spending less time posting, avoiding social media burnout, and focusing on meaningful engagement! Tune in for tips on creating impactful content, reaching your target audience, and more! Topics Discussed How podcasters are using social media wrong Why posting less can actually grow your audience Creating content for and engaging with your target audience Social media audit: how to optimize your bio Katie’s four-post social media strategy Tailoring content for different social media platforms MORE FROM KATIE BRINKLEY: Learn more about Katie Brinkley and her book, The Social Shift, on her website! Want more tips? Download Katie’s FREE Instagram Guide! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage