It seems like everyone has a course these days, but not many people are doing them right. Jacques Hopkins, aka The Online Course Guy, knows that true success isn’t just about making sales—it’s about creating courses that deliver real results. In this episode, Jacques shares how he’s built a passive income stream from courses by prioritizing feedback, continuous course iteration, and adapting his marketing techniques. You’ll learn three strategies to sell your courses without a large audience, how to create online courses that convert listeners, and more. Tune in for invaluable insights on course creation and monetization! Topics Discussed Characteristics of a good course Feedback as the key to long-term success Deciding when it’s time for a course update Developing effective content and bonuses How to find out why people aren’t buying your course Refining the marketing process to increase sales The pros and cons of memberships Should you give away your content for free? How to ethically create urgency in your marketing funnel Leveraging podcasting as a marketing platform MORE FROM JACQUES HOPKINS: Listen to Jacques’s podcast, The Online Course Show! Get access to Jacques’s free training on building an online course business! https://oc.show/workshop ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage