Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers.   Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve.   Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice.   Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer.   What you’ll learn about in this episode:   Mastering Differentiation in Legal Social Media Branding: Discover innovative strategies to disrupt the typical social media scroll and captivate your target audience. Learn how unique backgrounds, intros, and even unconventional locations can make your legal brand stand out.   The Power of Authenticity: Understand why a less polished, more genuine content approach can foster stronger connections with your audience. Explore the benefits of creating more organic and relatable content, such as phone-produced videos or slightly grainy images.   Content Creation Dynamics: Delve into the merits of using videos and still pictures to engage your audience across different platforms. Gain insights into how a balanced mix of content types can enhance trust and likability towards your brand.   Consistency and Quality in Content: Learn the importance of regular content creation to maintain brand visibility and recognition. Discover why relying solely on AI for content and the value of incorporating your legal expertise and knowledge can be a pitfall.   Choosing the Right Platforms and Testing Strategies: Get guidance on selecting the most suitable social media platforms based on audience demographics and your branding goals. Find out how to use social media as an experimental ground for refining your mass media campaigns before significant investments.   Resources:  http://www.justcallmoe.com/   Social Media:  https://www.facebook.com/JustCallMoeInjuryandAccidentAttorneys https://twitter.com/DeWittLawFirm https://www.linkedin.com/in/moe-dewitt-6a927217/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind