Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to enhance customer interactions and maximize success in converting calls to clients.   Chris Mullins is a thought leader in the legal world of intake and attorneys. As the preeminent sales and communications consultant in te legal industry, Chris is the go-to for all things intake nd attorneys. For decades, Chris has been a "phone sales decree" focusing on better communication skills, empathy, sales, intimacy, conversion, retention, and Clint control in the legal industry. As the host of the acclaimed podcast Lawyers Tell All™, Chris takes you on a deep dive that shows you the reality of the profession through powerful conversations with innovators in the trenches.   What you’ll learn about in this episode:   Discover the Power of Effective Intake for Law Firms’ Success Explore how inadequate intake procedures in personal injury law lead to significant financial losses and why enhancing intake strategies is crucial for maximizing conversion rates and revenue. Uncover the secrets to preventing financial setbacks by prioritizing effective intake processes, as highlighted in this eye-opening podcast episode. The Impact of Promoting Without Proper Training Learn about the common pitfall in law firms – promoting top-performing intake staff without adequate training – and the resulting loss of valuable conversion skills. Discover the importance of implementing a dedicated team member for feedback and performance scoring, ensuring continuous improvement in the intake process. Transform Your Intake Team with a Sales Mindset Dive into the concept of adopting a sales team mindset for your intake team, complete with commission-based incentives and career advancement opportunities to motivate staff. Hear how this approach not only boosts conversion rates but also attracts skilled professionals who excel in the nuanced art of sales and customer interactions. Unlock the Secrets of Mystery Calls and Call Scoring for Intake Success Explore the effectiveness of mystery calls and call scoring as powerful tools for evaluating and improving the intake process. Gain practical tips on how analyzing call recordings and assessing communication effectiveness can enhance customer interactions, ultimately increasing success rates. Embrace Continuous Improvement and Professionalism Embark on a journey of continuous improvement as the episode delves into the essential components of a successful intake strategy. Uncover the transformative impact of maintaining professionalism, active listening, and effective communication skills – elements that not only improve financial outcomes but also enhance the overall client experience and the reputation of your law firm.    Resources:  http://www.intakeacademy.com/ http://www.lawyerstellall.com/ LinkedIn: @chrismullinsphonesalesdoctor   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind