Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co). With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising. As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.   What you’ll learn about in this episode:   1. Importance of Video Content:  - Utilize various platforms like YouTube, Meta, and LinkedIn for video content.  - Video content feeds AI algorithms, boosting visibility and engagement.   2. Evolving Marketing Strategies:  - Embrace video marketing to engage audiences effectively.  - Test different ad formats to determine what resonates best with viewers.   3. Responsive Client Engagement:  - Immediate responsiveness is key to winning clients in urgent situations.  - Differentiate your firm by emphasizing trustworthiness and responsiveness.   4. Online Reputation Management:  - Online presence and responsiveness are crucial for client retention.  - Leverage CRM data to analyze client patterns and improve conversion rates.   5. Competitive Market Strategies:  - Brand and differentiation are essential in competitive markets like Atlanta and Miami.  - Monitor key metrics like Google costs per click and conversion rates for marketing optimization.   Resources:  https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop https://www.facebook.com/AdamonTV/ https://www.linkedin.com/in/adam-armbruster-4bb862a/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost