Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals.   Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52.   Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms."   What you’ll learn about in this episode:   1. Importance of Client Service:  - Make client satisfaction a priority.  - Prioritize client feedback for improvement.   2. Creating a Strong Workplace Culture:  - Develop core values for the firm.  - Foster a culture of excellence and respect.   3. Hiring A-Players:  - Aim to have 60-70% of staff as A-players.  - Recruit individuals who are growth-oriented and effective communicators.   4. Defining Your Firm's Vision:  - Establish a clear vision and mission statement.  - Identify your firm's unique brand and messaging.   5. Leadership Responsibilities:  - Lead by example in promoting client-centric values.  - Surround yourself with top talent in key management roles.   Resources:  https://www.pilmma.org/ Facebook: https://www.facebook.com/PILMMA Instagram: @pilmma LinkedIn: https://www.linkedin.com/company/pilmma/posts/?feedView=all   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost