#207 Authentic Personal Branding: Empowering Finance Professionals to Lead with Confidence with Susana Serrano-Davey https://open.spotify.com/episode/3INMaL2iT2ikuMnrnGMXbY Cultivating a strong personal brand is essential for finance leaders seeking to maximize their impact and fulfilment in the workplace. In this insightful discussion, GrowCFO Mentor Susana Serrano-Davey shares her expertise on how finance professionals can unlock greater confidence and career satisfaction by embracing their authentic selves. Susana emphasizes that personal branding is not about creating a facade, but rather about uncovering and communicating one's unique strengths, motivations, and qualities. The key highlights of this session include strategies for self-discovery, effective personal brand communication, and aligning professional choices with one's true passions and superpowers. Key topics covered:  * The importance of self-reflection to understand your superpowers and what truly inspires you, rather than just chasing prestigious job titles. * Strategies for effectively communicating your personal brand, such as providing specific, substance-backed examples rather than broad statements. * The role of appropriate attire in enhancing your confidence and professional presence. * Balancing your strengths and weaknesses, and acknowledging both to build trust and credibility. * The value of preparation and authenticity when presenting yourself, whether in interviews or other professional settings. https://www.youtube.com/watch?v=ntKdF6OrDtU Links * Susana Serrano-Davey on LinkedIn * Kevin Appleby on LinkedIn * GrowCFO Mentoring Timestamps * 0:02:37 - Susana explains the importance of discovering your authentic self and aligning your personal brand with your true motivations and strengths. * 0:07:04 - Discussion on the value of understanding and leveraging your unique strengths and superpowers. * 0:12:55 - Susana shares her personal experience of feeling trapped in a role that didn't align with her free-spirited nature. * 0:19:07 - Emphasis on effectively communicating your personal brand through specific, evidence-backed examples. * 0:26:49 - The role of appropriate attire in enhancing confidence and professional presence. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network.