2 B2B Attribution Mistakes That You Should Never Do
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Description
In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.
We talked about:
2:35 - How attributing the device wrongly led to a growth fiasco
6:20 - How investing in SEO "seemed" like a bad idea but it worked.
13:03 - How to think about B2B attribution
16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue
19:27 - What's working for DreamData currently as B2B SaaS company?
21:51 - Rapidfire round
Key Links
Connect with Steffen to learn B2B Revenue AttributionCheck out DreamDataHow Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata
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