In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:  How do you approach a Facebook campaign at the early stages?How many campaigns, ad sets, and creatives based Tofu, Mofu, and Bofu? What kind of ad objectives I should run on this?What are some powerful ad targeting ideas?How much budget an ad campaign should have?Common mistakes advertisers doHow to reduce cost per acquisition?What metrics are important?What kind sof creatives work well?How to write a copy for an ad?How to structure a UTM campaign?How to scale a Facebook campaign?How to think about the landing pages?Best practices to prevent ad account to be blockedHow much budget should I have to run Facebook ad campaign?What do you think about engaged shoppers or birthdays campaign?How to run holiday campaigns?What kind of ads grab attention on FB ads?How to analyze Facebook Ad Campaign?How long should you run an unprofitable ad?When should you use Campaign Budget Optimization?Key mental models for Facebook Ads Key links: Check out the ads I ran hereConnect with Badal on Twitter or LinkedIn Work with XLR Media