Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn revenue 15:49 - What they different from $10-30Mn revenue 17:01 - How do they build a community as an ecommerce company? 18:48 - Mental models to grow Instagram organic 21:04 - How everyone is a CEO at My Obvi Key links My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/ Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513 Check out Myobvi Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani