In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons. We've discussed: 2:18 - How Peep moved from a software engineer to a leading CRO in the world. 04:05 - How did he land into making an e-learning platform from consulting? 05:52 - How Wynter's concept came into being? 11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense? 23:59 - What's his playbook for brand building and category creation for Wynter? 32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja. 39:49 - Who does he follow and admire? 42:40 - What he has recently changed his mind about? Subscribe to this newsletter to get the podcast summary: https://aazarshad.com/ Links Peep's TwitterWin on messaging with WynterCheck out Wynter Games