In this episode, we've discussed Nick Jordan's SEO store one of his clients. We're talking about the following topics: 1:40 - About Nick and why left sales 2:48 - His story of 0-479K organic visits from Do Not Pay (detailed case study below) 4:27 - How did he do it? 5:42 - What about the quality of the content while writing so much? 7:42 - Does domain authority matter to rank for organic visits? 8:56 - Isn't web traffic a vanity metric? How does he think about bringing qualifies leads? 13:49 - How does he think about freelancers vs in-house writers? 15:09 - How does think about non-native English writers? 17:10 - What if Google's algorithm changes and his strategy won't work? 19:03 - What does "providing value" means to rank on search? 20:03 - How does he think about ranking for competitive keywords? 23:30 - Does keyword difficulty matter? 24:48 - How does he think about writing for the future? Can his writers pull that off? Key links: The #1 SEO Case Study of 2020Follow Nick on LinkedInContentDistribution