In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really genuine build relationships with influencers? 14:59 - How do you use influencers' content to grow further? 18:56 - What is whitelisting? And, how does it really work? 26:33 - Some folks have tried influencer marketing but it did not work for them - What would you tell them? Key Links: The Art of Scaling From 0 to $3 Million in Six Months The Beginners’ Guide to Influencer Marketing in Ecommerce – Everything You Need To Know